#JoinTheConversation by sharing your experience using video game ratings.

  • Offer a tip
  • Tell a brief story
  • Upload a photo/video
  • Additional ideas below

Each month, ten winners will receive a $25 GameStop card. Four Grand Prize winners will be awarded a family trip for four to any U.S. 2019 PAX Games Convention, VALUED AT $4,500!

Ten $25 GameStop Gift Cards awarded monthly!


There are many ways to share a family conversation about using the ESRB ratings. Get creative and submit your story today. It’s easy.


Think of a family conversation you’ve had about the video game ratings. Perhaps it was in the car, at the store, or while searching for a game online. You can also share a tip on what works best to manage the games your children play.


Be creative! Send us a video, photo, tip, or anecdote about your conversation. Be sure to include the rating tool(s) you used in your depiction.


Complete the entry form and upload your submission. Let others know by sharing your entry on your Facebook, Twitter, or Instagram page, and include #JoinTheConversation and @ESRBRatings.


Lucas and Miles, our two boys named after video game characters I enjoyed as a kid, have been watching and playing video games all their lives. Because we want to be mindful of what we are exposing our kids to, we utilize the ratings and exclusively choose “E”. In doing so, I know that I will enjoy playing but also rest easy knowing I feel comfortable with whatever they are playing. As they both grow older, we will adjust their selection of choices based on the rating scale. Fortunately, the “E” rating is easy to identify so the kids know what is and isn’t off limits for game selections. Lucas, the older brother, is well aware that some games are for “big kids” and knows that he can play them when he “gets bigger and bigger”. I am just thrilled to share my lifelong love of video games with my kids and am grateful that we can do so responsibly.

The additional content ratings provided with games give me a chance to evaluate if I, or the person I am getting the game for, will be comfortable with the content in a game. When recommending games for younger players, I also like knowing if a game has voice chat or similar systems which might expose them to unfiltered content. (This is a sponsored/paid entry created by a Twitch broadcaster. It is intended to be a helpful example for people entering the contest. It will not be included in contest judging.)

Years ago at GameStop I overheard a woman talking about getting "Marvel Nemesis: Rise of the Imperfects" for her young son because it had Spider-Man. I politely let her know that the game was rated T for Teen and was a fairly more violent game despite having characters popular with children. She appreciated me letting her know about game age ratings. (This is a sponsored/paid entry created by a Twitch broadcaster. It is intended to be a helpful example for people entering the contest. It will not be included in contest judging.)

I think video games are fun and my favorite game is the Lego DC Supervillains game and it's rated E for Everyone. I made my own character in the Lego game and it's fun on the PS4. I also like the Overwatch game and the Call of Duty WW2 game because they’re fun to play. My favorite game was the Batman Arkham Knight game.

I used to work at GameStop, so explaining the ESRB to mothers or Aunts/Uncles getting a kid a game was a big factor.

Always make sure to check and see who your children are online with.


Cathleen M.

My autistic son has been avid in his knowledge of the rating system for years. It's neat to see him looking around at GameStop and if the rating isn't correct for his age group (15 years old), then he will ask a question about the game or put it back knowing he doesn't get it if the rating is not for him.

Kevin O.

A great tip for other parents, if you see a rating on the front of a box and are curious about how a game gets that rating, you can usually flip the box over and find a box with what content and themes the game has in order to merit that particular rating.

James A.

I am a gamer, a content creator and previously worked for 20 years as a clinical care provider at a social skills/academic program for children and young adults with autism. Many of our clients loved video games but lacked effective coping skills or the ability to distinguish between fantasy and reality, which made it difficult for their parents to determine what video games were or weren't appropriate for them. The ESRB rating system provided us with a simple, concise set of guidelines which made it easy for us to explain to non-gaming parents how to choose the right games for their children.

Jaylen N.

I use game ratings to choose what games I play with kids I babysit.

Jim L.

Children process content differently depending on context. Thankfully, the ESRB publishes a longform rating on their website, so parents and guardians can contextualize any material that might be cause for concern.


As a kid, older brothers always showed off the latest and greatest T-M rated games to me. Fortunate for my mother, I never took the ridiculous violence or drinking of Conker's Bad Fur Day to heart. It's easy for ratings to fly under the radar, so we have to monitor what we want our kids exposed to.

Michelle H.

I always say, “the ratings are there for a reason. Just like you are ineligible to watch an 'R' rated movie, it's the same with a game. Besides try word games like your mother, it's much better for the brain!”

Tara W.

Who knew that not only are there video game ratings but you control what your child can play with parental controls AND you can set time limits by the DAY of the week! No more arguing about the time limits or what games they can play! THANK YOU!

Shawna S.

We have a 12-year-old daughter and for years we have utilized game ratings and other resources to determine what would be appropriate for her to play or even watch others play. In addition to the rating, I frequently check CommonSenseMedia.org for an idea of what we are getting into.

Young M.

Get involved with your children and discuss your favorite games together! Maybe even game together, to see if you approve of the games they play.

About the ESRB Ratings

ESRB age and content ratings are assigned to video games purchased in a store, downloaded directly to game consoles, downloaded for PC from stores such as the Microsoft Store and Steam, for games and apps in Google Play, and for virtual reality experiences such as those found in the Oculus store. These ratings, as well as other valuable tools and resources, help parents make informed decisions about which games are acceptable for their children and family.

About this Campaign

The ESRB and Penny Arcade have produced these public service announcements to inspire families to talk about the rating system. Share your conversations and insights on social media and let other parents know how you and your kids decide which games are ok to play.